Players and celebrities walked a red carpet when they entered the event and shortly thereafter proceeded down a fashion show-like runway displaying the new uniforms.
After consulting with fans and designers, the D-backs decided several months ago to ditch the purple, teal and copper look for a Sedona red, Sonoran sand and black motif. In addition, the team tweaked it's "D" logo, giving it a more modern look.
The deep red color was called Sedona in honor of the famous red rocks in the mountain town of the same name to the north. The beige color is referred to as Sonoran sand in deference to the Sonoran desert.
"We wanted to choose a color scheme that reflected the state of Arizona and the more we researched the subject, got the opinions of fans and others, we became convinced that a color scheme built around a red tone and some of the sun colors made more sense than the purple and teal over the long run," general partner Jeff Moorad said.
As in the past, there will be several different color combinations for the team to choose from.
There are a total of four jerseys. The traditional white home top has a new script lettering with "D-backs" in Sedona red with black and Sonoran sand trim. The main road jersey is grey with "Arizona" across the chest in Sedona red. While the previous road jerseys also had "Arizona" on them, the new ones feature an updated typeface.
The D-backs will have two alternate jerseys to choose from including a Sedona red top with "D-backs" script in Sonoran sand with black trim as well as a black jersey with the traditional "A" logo in Sedona red.
"I love them," first baseman Conor Jackson said.
The team will have two different hats. The primary one is Sedona red with the new "D" logo in black and trimmed with Sonoran sand. A black cap with the team's traditional "A" logo in Sedona red will be worn only with the black jerseys.
"I love the new uniforms," second baseman Orlando Hudson said. "Everybody looks good in them. I can't wait until we start playing in them. We're going to have some fun. It's a new look, new season. We're a team that's going to look good and play good."
The invitation-only event was co-hosted by television broadcasters Daron Sutton and Mark Grace and featured not only the players walking down the runway in their new threads, but also a handful of models wearing outfits in either Sedona red or Sonoran sand.
Local celebrities that were in attendance included Arizona Cardinals quarterbacks Matt Leinart and Kurt Warner as well as running back Edgerrin James and wide receiver Larry Fitzgerald. Hockey legend Wayne Gretzky was also there along with Phoenix Coyotes center Jeremy Roenick.
Accomplished rap artist and businessman Master P was there along with Romeo and Young MC.
"It think it's great colors, a great combination," Master P said. "This will be the uniforms that take them to the World Series."
Commissioner Bud Selig, who has a home in the Phoenix area, had a front-row seat for the event.
In addition to the new uniforms, the team's official Web site is sporting a new look with the fresh colors.
"It's a good look, it really is," manager Bob Melvin said. "You know with our younger players and the newer guys we have here, I think the timing is right. I know our guys are excited about it and they like the uniforms."
Merchandise is available for purchase online or at the Chase Field Team Shop beginning Thursday morning at 9 a.m. MST.
Steve Gilbert is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.