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Legends Entertainment District announces partnership

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PHOENIX – The Legends Entertainment District, a first-of-its-kind joint venture between the Arizona Diamondbacks and Phoenix Suns, announced today a new partnership with Southwestern Eye Center that features the District’s first static super graphic with a 3-D embellishment. The announcement was made by Legends Entertainment District General Manager Judd Norris.

“The Legends Entertainment District continues to break the mold of traditional ‘billboard’ advertising by bringing to life its first three-dimensional concept,” said Norris. “Southwestern Eye Centers challenged us to do something unique and memorable. Taking that into account, we were able to bring their already recognizable glasses campaign to life on a 36’ x 42’ super graphic. The glasses are so unique that the creator of the image, BlueMedia, has submitted the design into several marketing concept competitions.”

The first-of-its-kind graphic is located on the Phoenix Convention Center Garage at the corner of 5th Street and Jefferson, across from Chase Field. It is one of 36 static signs in the District that also features four LED signs, six window graphics and five custom signs. 

“As a locally based company celebrating 30 years in business, we are excited to be part of something that hasn’t been done before,” said Southwestern Eye Center Vice President and General Counsel Shane Armstrong. “We value the opportunity to work with Legends on this advanced project and to be part of the revitalization efforts downtown.” 

Celebrating 30 years in business this year, Southwestern Eye Center, founded in 1982, is dedicated to providing the best possible care for patients seeking or in need of LASIK, cataract surgery, retinal surgery, cosmetic surgery or glaucoma evaluations and treatment throughout the Metro Phoenix area and rural communities of Arizona. With several accomplished specialists in the areas of LASIK, cataracts, retina, glaucoma and cosmetics, Southwestern Eye Center is able to provide patients in Arizona and New Mexico with improved vision by using some of the most advanced and sophisticated techniques and technologies available today. There are 23 Southwestern Eye Center locations in Arizona and three in New Mexico. For more information, visit www.sweye.com.

Southwestern Eye Center joins a growing list of partners for the Legends Entertainment District, including APS, Anheuser-Busch, Chevrolet, Fox Sports Arizona, Fry’s Food Stores, Gila River Casinos, AZ Family, MillerCoors, AZ Pain Centers, Cox Communications, Dodge and the Arizona Rattlers, among others.

The Legends Entertainment District offers customized, larger than life out of home opportunities that run 18 hours a day, 365 days a year. The project was designed to encompass landmark downtown facilities, extending from 1st Avenue to 7th Street and Washington to Jackson Street.

In addition to the corporate partnership signage, the Legends Entertainment District provides digital informational programming in the form of LED news tickers and other relevant content that can change on a moment’s notice.

Nearly two billion individual LED lights are used to illuminate the Legends Entertainment District, which includes 13 screens for a total of 6,819 square feet of LED and over 50,000 square feet of static signage. The fiber optic cable laid end to end is 228 miles in length, which is equal to the distance driving from Phoenix to the Grand Canyon. The Legends Entertainment District includes nearly 100,000 pounds (50 tons) of steel and more than 140,000 feet of electrical wire.

Downtown Phoenix attracts more than eight million visitors annually at over 700 events, while 57,000 office workers are based out of the area. For more information about the Legends Entertainment District, visit www.legendsentertainmentdistrict.com.

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