The Arizona Diamondbacks (@Dbacks) will host a Best Practices in Ticket Sales & Services conference this week at Chase Field that will feature representatives from all 30 Major League Baseball clubs. The conference at Chase Field will begin this Wednesday as MLB's Commissioner's Ticketing Review Committee wraps up their annual meetings tomorrow at the Sheraton in downtown Phoenix, led by MLB Advanced Media Chief Executive Officer Bob Bowman and MLB Chief Marketing Officer Jacqueline Parkes.
The D-backs' two-day conference will begin this Wednesday at Chase Field and will feature eight sessions that include sharing best ticket and services practices in MLB. D-backs Senior Vice President of Ticket Sales & Services John Fisher will lead a session on how ticket brokers operate their business. Other sessions include: Converting Leads Into Revenue, Managing Across Generations, Recruiting and Staff Retention and Renewal Strategies for At-Risk Accounts.
"We are honored to bring all 30 teams to Chase Field and not only share some of our own best practices, but to learn from our colleagues around the game of baseball," said D-backs President & CEO Derrick Hall. "I believe our ticket sales and service department is among the most talented in all of sports and the fact that we're in a position to host these meetings certainly speaks to the respect they have earned around the league."
The D-backs continue to be a leader in utilizing technology to better understand fans, the market and opportunities to increase ticket sales by incorporating Ticketmaster's Live Analytics program in combination with Microsoft Dynamics' CRM system. The combination of both programs help identify prospective D-backs buyers and cater to each potential ticket buyer to offer the best ticket options available. In addition, the D-backs are among a group of four MLB teams to adopt the new MLB Advanced Media (MLBAM) technology that allows fans to upgrade their seats at each game once they arrive at the ballpark.